What is wrong with our TV? These channels are making a mess of simple things. The ad-breaks in a movie channel are longer than the actual movie segments.
Ads encroach and actually gobble up bowled balls in cricket.
The serials....the less said the better!
News show clips of serials as news items.
TV no longer holds itself as a primary source of entertainment. Internet, where available, gives total control on what I see/read/hear. Will TV morph into something else? Or will it have to fight for its survival when internet becomes ubiquitous? Time will tell.
Showing posts with label TV. Show all posts
Showing posts with label TV. Show all posts
Dec 10, 2010
Nov 15, 2010
Signs of change...Internet change TV habits
Check this article - while this is known to quite a few of us, the article tells how it is changing people's lives.
A parallel universe to TV and Film
In an extreme scenario, this will make TV irrelevant. But not so soon....TV has a penetration that is far unsurpassed by any other communication device yet produced on this planet. And transmission has reached a huge number of people which gets news, information and entertainment to a majority of people. Internet is still far off.
But soon enough communication world will merge these devices. And check this, naturally TV is bound become one of the devices on which the new communication technology will bring its magic miracles on it.
A parallel universe to TV and Film
In an extreme scenario, this will make TV irrelevant. But not so soon....TV has a penetration that is far unsurpassed by any other communication device yet produced on this planet. And transmission has reached a huge number of people which gets news, information and entertainment to a majority of people. Internet is still far off.
But soon enough communication world will merge these devices. And check this, naturally TV is bound become one of the devices on which the new communication technology will bring its magic miracles on it.
Nov 16, 2009
Accountability in Advertising?
There is an ad that shows a kid being fussy over normal food (veggies, rice, roti and dal). The mother then pulls out a powder that is mixed in milk and the kid is happy. The ad says that this product gives all nutrients of a food to children.
Really? One tablespoon of the powder and one tbsp of sugar and a cup of milk? I just have one thing to say....Get the executives of this company give a written commitment that they and their children live on this mixture. Nothing else. Breakfast, lunch and dinner - this mixture. Lets measure their "growth" with this.
I bet if this is raised, the only thing that will come will be a font-6 note in the last 3 seconds of the ad that basically means "Don't take this ad too seriously.".
Are such ads not too much to digest? They are misleading to the point that they can affect the health of children. In fact, I am ok with those fairness creams which you know need to shout so much to sell. But things that you consume...
Such ads need to be regulated. They better prove what they say. No irresponsible claims. Just like pharma cos. need to go through stringent approvals before their medicines can be sold, certain advertisements should go through approval. One cannot have such ads gone unnoticed .
Or perhaps there is scope for US like litigations where companies are forced to pay through nose when people take the ads a little too seriously and then file suits.
To avoid both above, the players would do well to be rational and self-regulate what they do and what they publicize. Reasonable claims are the way to go.
Really? One tablespoon of the powder and one tbsp of sugar and a cup of milk? I just have one thing to say....Get the executives of this company give a written commitment that they and their children live on this mixture. Nothing else. Breakfast, lunch and dinner - this mixture. Lets measure their "growth" with this.
I bet if this is raised, the only thing that will come will be a font-6 note in the last 3 seconds of the ad that basically means "Don't take this ad too seriously.".
Are such ads not too much to digest? They are misleading to the point that they can affect the health of children. In fact, I am ok with those fairness creams which you know need to shout so much to sell. But things that you consume...
Such ads need to be regulated. They better prove what they say. No irresponsible claims. Just like pharma cos. need to go through stringent approvals before their medicines can be sold, certain advertisements should go through approval. One cannot have such ads gone unnoticed .
Or perhaps there is scope for US like litigations where companies are forced to pay through nose when people take the ads a little too seriously and then file suits.
To avoid both above, the players would do well to be rational and self-regulate what they do and what they publicize. Reasonable claims are the way to go.
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