May 9, 2010

From Do-Not-Call to Do-Call

Moving from Do-Not-Call to Do-Call will suddenly create tectonic shift in this important market.

What it does is it empowers the phone users to prevent the marketing companies from calling them. Interestingly, the do-not-call was supposed to help the mobile users but it has been read that it is not as effective as it was hoped to be.

Would be interesting to learn if the do-call registry model has been used in any country other than India.

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